Content vs Business: Remember The Audience

I ran across an interesting quote today on Content vs Business. Here it is:

There is still an illusion to the effect that a magazine is a periodical in which advertising is incidental. But we don’t look at it that way. A magazine is simply a device to induce people to read advertising. It is a large booklet with two departments – entertainment and business. The entertainment department finds stories, pictures, verse, etc. to interest the public. The business department makes the money. - James Collins 1907

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There are many elements to a successful marketing campaign. There are a lot of moving parts and each one has its own idiosyncrasies. Video marketing and a successful video campaign has 5 main elements that are easy to follow and implement. I'm going to drill down into some detail on each of the five element so you can take this recipe and put it into your own marketing strategy with success.

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Off Camera Flash: Photography Reboot

I have shot video for 25 years. I have shot commercials, documentaries, music videos, corporate and training, you name it. I have often taken my still camera, especially when shooting for HOPE worldwide, to capture stills of the exotic locales I work in. When I was a kid I had a small darkroom under our basement stairs. I used my fathers Kodak camera to experiment with and eventually went to my own Minolta, then Sigma, then finally Canon camera. Off camera flash was something I experimented with looooong time ago. So, I jumped at the chance to "get back in the game" when invited to a local MeetUp with my friend Kathy.

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