There are many elements to a successful marketing campaign. There are a lot of moving parts and each one has its own idiosyncrasies. Video marketing and a successful video campaign has 5 main elements that are easy to follow and implement. I’m going to drill down into some detail on each of the five element so you can take this recipe and put it into your own marketing strategy with success.
I had an opportunity to go out to Los Angeles and participate in Adobe’s flagship event called MAX. Since I had not been before, I was’t sure what to expect. As a vendor (I was shooting for KelbyOne) I was stationed at the Hands on Camera Experience booth… more on that in a bit.
I have shot video for 25 years. I have shot commercials, documentaries, music videos, corporate and training, you name it. I have often taken my still camera, especially when shooting for HOPE worldwide, to capture stills of the exotic locales I work in. When I was a kid I had a small darkroom under our basement stairs. I used my fathers Kodak camera to experiment with and eventually went to my own Minolta, then Sigma, then finally Canon camera. Off camera flash was something I experimented with looooong time ago. So, I jumped at the chance to “get back in the game” when invited to a local MeetUp with my friend Kathy.
The YouTube Call-To-Action overlay is tricky to implement. Once you get the hang of it however, you can add this animated slid in on all your videos. Follow along as I show you how to create the Call To Action Overlay. Here are the specific steps…
Learning how to increase YouTube views is perhaps the most important aspect of your content delivery strategy. YouTube, like Google, likes to see things as they are “naturally”. In other words, don’t try to game the system. As someone who manages a YouTube channel with over 83,ooo subscribers, I should know. The Strategies and specific tactics I’m about to show you will place you far above the typical video blogger and get you into the YouTube Most Viewed category.