Content vs Business: Remember The Audience

I ran across an interesting quote today on Content vs Business. Here it is:

There is still an illusion to the effect that a magazine is a periodical in which advertising is incidental. But we don’t look at it that way. A magazine is simply a device to induce people to read advertising. It is a large booklet with two departments – entertainment and business. The entertainment department finds stories, pictures, verse, etc. to interest the public. The business department makes the money. - James Collins 1907

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