I played a game last night called Apples to Apples. A cool card came for any age. You get 7 cards that are word cards such as “Brain Surgeons”, “Elvis”, “Tomato Juice”, etc. Then each person takes turns being the Judge and selects a match card. Everyone throws down a card that matches closely and the judge pick the one they feel matches most closely. Very fun!
Made me think of my recent Apple purchases. I now have an iPad and and new iPhone 4. They sync brilliantly with my Apple desktop and laptop. Ok, yes I am an Apple fan boy…
But I’m a fan boy for business reasons:
- Macs work and are easy to work with
- Software on one platform (iPad) syncs easily with other platforms, (iPhone, Online, Desktop, etc, etc)
- Build quality is second to none
- Huge range of applications that help my business
- iTunes, App Store, iDisk, (dot)me, etc etc etc.
So the more I get into the Apple experience and tribe, the more I benefit from it in ease of use and productivity. And that saves me time, and that makes me money!
I just had an amazing revelation. Perry Belcher (one of 3 Perry’s, all in marketing) has always said “your blog is the starting point”. Well, it finally made sense to me today. I was sitting in a class that Carrie Wilkerson was teaching our Big Game Plan group saying she was going to do Erma Bombeck style writing on her http://carriewilkerson.com blog. It just made sense. Her brands are diverse and for a wide range of audiences. She can be herself and yet allow those she resonates with self select and click on ads, links or banners on her site that they are interested in.
We are often asked “where do I send my social media traffic to?” Well, what makes most sense is to send them to your blog. Granted, other traffic (paid, targeted, etc) you can always send to a sales or squeeze page. But social media traffic and random traffic send to your blog. Let the reader get to know you. Let them self select as to what part of your biz they want (or need) to check out.
So, revelations come slowly for some and lightning fast for others. Get your personal blog going, write about whatever you want, offer ads and links to your biz related sites.
Awesome!
My good friend Paul Evans is a machine. He gets up at 5am, works till 9(ish) and then goes out to play. His simple Six Figures is a program that reveals just how he is able to accomplish that. He has multiple businesses and multiple streams of income. He is a MASTER at simplifying things, [...]
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Finally! Finally there is a way to not only edit but design “in-line”! How many of us have dreamed and wished for that? Well it’s finally here. Thanks in part to the new theme called Headway.
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